Children’s magazine Champak, from the stable of Delhi Press, is ready to attract kids with a new look, bigger size, better design and more content. Delhi Press is set for a complete revamp of all the eight editions of the Champak. The new avatar of the magazine will hit the newsstands in the month of October this year.
Meanwhile, recently, the cover price of the fortnightly was revised from Rs 15 to Rs 20. However, the final decision on the cover price and ad rates of the revamped-Champak is yet to be taken by the group. Launched in 1968 by Delhi Press, presently, in kids’ magazine segment, Champak competes with Amar Chitra Katha's Tinkle and Geodesic's Chandamama brands of magazines.
Speaking to exchange4media, Anant Nath, Director, Delhi Press, said, “Champak has a rich history and readers have a deep emotional connect with the magazine. We are redesigning Champak keeping all the aspects in mind. We are sure that new look of Champak will be more engaging for the children.”
Published in 8 languages, Champak is a bouquet of short stories, comic strips, puzzles, brain teasers and jokes. To engage its TG with the magazine, group frequently introduces various competitions for the children. Nath divulged, “The group is introducing several school level kids engagement programmes. We also run a yearly competition ‘Champak Creative Child Contest’, besides, we are planning a painting and essay competitions in schools of small cities also. We engage eight to nine thousand schools annually through these initiatives.”
Nath believed that the new avatar of the magazine should be an appropriate vehicle for advertisers and they are soon going to present the new look of the magazine to all the relevant advertisers.” The present Champak has limitations in terms of carrying bigger creatives of advertisers; now new pattern of the magazine gives advertisers more freedom,” noted Nath.
For Champak, Delhi Press has come up with a subscription offer that gives 20 to 30 per cent discount on cover price. For better penetration of the magazine, group has also tied up with several schools. And, under ‘Champak Cheeku Club’ scheme school kids get discount upto 60 per cent on the cover price of the magazine.
For the promotion of the newly designed Champak, Delhi Press is planning several promotional campaigns. The first promotional campaign will be rolled out in the first week of September, 2011. Nath shared, “We are connecting with schools also for the promotion of Champak. Apart from this, there will be a newsstand promotion as well.”
Nath noted that they sell 2.5 lakh copies per issue in total eight languages. Magazine has eight editions in various languages including English, Gujarati, Hindi, Kannada, Malayalam, Marathi, Tamil, and Telugu. As per the Indian Readership Survey (IRS) Q1 2011 results English edition of Champak has an average issue readership (AIR) of 2.8 lakh, while, AIR of Hindi edition of the magazine stands at 8.43 lakh.