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Cellular phone services print ad volumes down 20 pc in H1: AdEx Analysis

10-August-2009
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Cellular phone services print ad volumes down 20 pc in H1: AdEx Analysis

Print ad volumes of cellular phone services have dropped 20 per cent during H1 ’09, as compared to H1 ’08. Bharat Sanchar Nigam Ltd had the maximum share of all the advertisers of cellular phone services in print during this period. Sixty-one per cent of cellular phone services advertising was seen in non-metro newspapers.

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