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Cellular phone services advertising in Print dips by 37% in Q1 2005: AdEx study

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Cellular phone services advertising in Print dips by 37% in Q1 2005: AdEx study

The only other time there was negative growth in this category was in 2004. Bharti Cellular was the top spender in print in the first quarter of 2005. While West zone publications got the maximum advertising, interestingly, most advertisers preferred the main issue of newspapers rather than the supplements.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business