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Cellular phone services advertising in Print dips by 37% in Q1 2005: AdEx study

16-May-2005
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Cellular phone services advertising in Print dips by 37% in Q1 2005: AdEx study

The only other time there was negative growth in this category was in 2004. Bharti Cellular was the top spender in print in the first quarter of 2005. While West zone publications got the maximum advertising, interestingly, most advertisers preferred the main issue of newspapers rather than the supplements.

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