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Cellular Phone advertising in Print dropped by 12% in H1 2005: AdEx study

Cellular Phone advertising in Print dropped by 12% in H1 2005: AdEx study

Author | exchange4media News Service | Monday, Oct 10,2005 8:00 AM

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Cellular Phone advertising in Print dropped by 12% in H1 2005: AdEx study

There has been a 12% drop in cellular phone advertising in the print media in the first half of this year. Ad spends by cellular phone makers had peaked in 2003, after which there has been a steady drop. Nokia continues to lead the list of advertisers.

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