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Cellphone print ads drop 31 pc in H1 ’11: AdEx Analysis

Cellphone print ads drop 31 pc in H1 ’11: AdEx Analysis

Author | exchange4media News Service | Saturday, Sep 24,2011 8:57 AM

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Cellphone print ads drop 31 pc in H1 ’11: AdEx Analysis

Print advertising of cellular phones witnessed a drop of 31 per cent in H1 2011 vis-à-vis H1 2010. Top two advertisers – Nokia Corporation and Samsung India contributed to one-fourth of the category print advertising pie. More

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