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Cell wars turn into paper wars in Andhra

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Cell wars turn into paper wars in Andhra

Cellular companies operating in Andhra Pradesh are at war once again only, this time round it has turned into a war of words of sorts with press releases flying think and fast.

So much so, media consultants and agencies for them are matching press release to press release after finding out from newspaper offices if the rival had put out any press note earlier in the day.

That the `Me Too’ offers are only a minute away perhaps goes to show with players vying to better package-to-package. The latest instance of such paper chase was that of the `Just One’ package by AirTel, which allows its post-paid subscribers to pay just Re 1 for incoming calls, Rs 4 for outgoing calls and a monthly rental of Rs 499.

No sooner the news of AirTel’s new offer landed in the market, followed Tata Cellular’s announcement after confirmation by the media agency if the rival had issued a press release. Within fours hours, the company announced new packages, promising to come out with new rates in a couple of days.

Tata Cellular, in a reaction to the competition, announced that prices are being reduced on select plans for outgoing and incoming calls with a monthly rental reduction of upto Rs 300.


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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.