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Cars/Jeeps advertising in Print dips by 5% in Q1 ’05 compared to Q1 ’04: AdEx study

20-June-2005
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Cars/Jeeps advertising in Print dips by 5% in Q1 ’05 compared to Q1 ’04: AdEx study

The cars/jeeps segment in the automobile sector witnessed the highest growth in Print advertising in 2003. While Maruti Udyog was the largest print advertiser, it was followed by Tata Motors. Car/jeep advertisers showed a preference for newspapers as well English publications.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.