At the second edition of the Dainik Bhaskar INK Awards 2015 which took place in Mumbai on Friday, Piyush Pandey, Executive Chairman and Creative Director, Ogilvy South Asia was awarded with ‘INK Legend of the Year’ title.
At the event he pointed out that print is fun and we are all forgetting how much fun this medium can bring. “Print is not about only writing long copies, it is a space where you can express your ideas in a manner that people will notice. It is all about the idea which is best expressed in print. This medium has huge potential and it can make people stand up and take notice. I don’t get up in the morning and switch on my TV set, but the first thing which I do every day is to eagerly wait for the newspaper to come. I go out several times just to check, if the newspaper has been delivered. So if you excite me at that point of time, my entire day gets charged up,” he cited.
He added that he did some ads just for the fun. He came up with an idea, and a creative around it and took it forward. He urged everyone present to have the same spirit of creating innovative campaigns in print advertising to make the medium more fun and interesting.
Pandey further pointed out that, “Today print advertising is promotional led, my question is why can’t it be thematic led? This is a beautiful medium and it is here to stay with you and it will be with you for years. I request all the seniors in the industry to take the lead and to motivate the youngsters of today. I will also promise to do it. There is so much of bad news every day, can we make some great ads and make the newspaper look good?”
On receiving the honour, Pandey attributed the ‘INK Legend of the Year’ award to all the partners who have worked with him and accepted it on their behalf as well. He highlighted on how he loves working for this medium because it gives space to express your ideas in a manner, where people will notice.
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