The winners of “Shop with the Stars” campaign will win chance to go on an all-expenses paid shopping trip with their favourite celebrity and Calcutta Times. Durga Pujo, one of the most famous festivals in Kolkata, is celebrated in honour of Goddess Durga.
This year, Calcutta Times - entertainment and lifestyle supplement of leading daily The Times of India, has launched this campaign to add to the festive cheers in Kolkata, running up to Durga Pujo. Shopping for Durga Pujo is an integral part of people’s life in Kolkata and the brand wants to tap into this sentiment.
Speaking about the initiative, Sanjeev Bhargava, Director, Brand TOI said, “Durga Pujo is one of the biggest festival of the year, especially in West Bengal. Shopping is the fun part of preparing for celebrations where friends, family, everyone ardently exchanges notes. We publish a lot on trends, new fashion styles, style bloopers and continuously track celebrity fashion tips. This year, we are taking it a notch higher by giving our readers a complete experience of Shopping with the Star, like a Star and be a Star. The way only Calcutta Times can. But, yes one must earn this opportunity through engaging in multiple tasks on print and our social media handles. It is indeed a money-cannot-buy opportunity that we present. And, we wish to make our readers feel special this Durga Pujo.”
Calcutta Times has roped in actors of Tollywood – Mimi Chakraborty, Nusrat Jahan, Subhashree Ganguly – for this campaign. Launched as an interactive campaign on multimedia, the audience must answer a series of questions, to win this shopping trip. What more! The winners also get their festive wardrobe sponsored by Calcutta Times.
The campaign has been initiated on 1st September where the winners will now stand a chance to treat themselves to a shopping spree like no other with their favorite style icon. The first leg of the campaign begins with a social media and digital contest where one can share looks designed by them; and the best submissions will be shortlisted for the next round. Top participants will win a shopping spree with their favourite celebrity style icon at Kolkata’s most popular shopping destinations.