Top Story

e4m_logo.png

Home >> Media – Print >> Article

Cadbury all set to launch global confectionery brands

06-July-2001
Font Size   16
Share
Cadbury all set to launch global confectionery brands

Chocolate major, Cadbury India, plans to launch some of its global confectionery brands in India. Cadbury India, a subsidiary of Cadbury Schweppes, currently has brands such as Dairy Milk, Five Star, Perk, Milk Treat, Eclairs and Gollum in its local portfolio. The global collection includes confectionery products such as Flake, TimeOut, Wispa, Caramel, Fuse and Cherry Ripe.

In sugar confectionery, its brands are Bassett's, Maynards, Pascall and Trebor. The products range from wine gums, fruit pastilles and liquorice allsorts to sugar-free mints and bubble gum. Other confectionery brands include Maynard Wine Gums, Bassett's Liquorice Allsorts, Trebor Extra Strong Mints, Trebor Mighty Mints (sugar-free mints) and Trebor Softmints.

In Argentina, the global major's brands include Beldent and Bazooka. It recently entered the Chinese gum market through the acquisition of Wuxi Leaf and Sportlife brands.

Cadbury India continues to dominate the domestic chocolate market with about 70 per cent market share. However, Nestle, with about 20 per cent market share, has emerged as a competitor.

Cadbury India said in a recent presentation to analysts that its strategy is to increase the share of chocolate purchases in the total impulse purchase category, which is currently at 6.1 per cent. To achieve this, it plans to drive volumes by focussing on areas such as impulse snacking, child connectivity, and gifting and new channels.

In sugar confectionery, while the market is growing at 15 per cent, the presence of unorganised sectors makes it a difficult market to crack for the company. It has a market share of about 4 per cent. The domestic organised sugar confectionery market is five times bigger than the premium chocolates segment.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited