Chocolate major, Cadbury India,
plans to launch some of its global confectionery
brands in India. Cadbury India, a subsidiary of
Cadbury Schweppes, currently has brands such as Dairy
Milk, Five Star, Perk, Milk Treat, Eclairs and Gollum
in its local portfolio. The global collection includes
confectionery products such as Flake, TimeOut, Wispa,
Caramel, Fuse and Cherry Ripe.
In sugar confectionery, its brands
are Bassett's, Maynards, Pascall and Trebor. The
products range from wine gums, fruit pastilles and
liquorice allsorts to sugar-free mints and bubble gum.
Other confectionery brands include Maynard Wine Gums,
Bassett's Liquorice Allsorts, Trebor Extra Strong
Mints, Trebor Mighty Mints (sugar-free mints) and
In Argentina, the global major's
brands include Beldent and Bazooka. It recently
entered the Chinese gum market through the acquisition
of Wuxi Leaf and Sportlife brands.
Cadbury India continues to
dominate the domestic chocolate market with about 70
per cent market share. However, Nestle, with about 20
per cent market share, has emerged as a competitor.
Cadbury India said in a recent
presentation to analysts that its strategy is to
increase the share of chocolate purchases in the total
impulse purchase category, which is currently at 6.1
per cent. To achieve this, it plans to drive volumes
by focussing on areas such as impulse snacking, child
connectivity, and gifting and new channels.
In sugar confectionery, while the
market is growing at 15 per cent, the presence of
unorganised sectors makes it a difficult market to
crack for the company. It has a market share of about
4 per cent. The domestic organised sugar confectionery
market is five times bigger than the premium