BW Businessworld has appointed Mudit Swarup as Director-Strategic Partnerships with a mandate to curate long term brand alliances for flagship BW initiatives and co-create sponsored content for the BW communities which have come to be known as the most engaged platform for Industry leading speakers, sponsors and audiences.
Prior to this, Swarup was working as General Manager & Region Head - Content Marketing at the Times Television Network. He led the strategic content initiatives for Times Now & ET Now. Swarup is a brand solutions specialist and has managed some of the most successful properties of TTN such as : Maruti India Road Safety Mission & Awards, VLCC Stand Up India, Max Bupa Walk for Health, Yatra Times Passion Trails, Kohler Pecha-Kucha Nights, Sensodyne Wake up to Tooth Sensitivity among others. He is also the architect of the Huawei Times Digital India Summit & Awards supported by Nasscom Foundation, MAIT, FICCI and officially supported by Govt. Of India.
Prior to Times, Swarup was leading the team at Percept Sports & Entertainment on Strategy Planning & New Business. He has been associated in the past with the India-Japan Global Partnership Initiative and Dainik Jagran Group too.
Commenting on his new role, Swarup said, “I’m happy to join BW, a brand we all have grown up reading and trusting. I look forward to play a meaningful role in its journey of transformation that lies ahead.”
Speaking about the new appointment, Anurag Batra Chairman of BW Businessworld said, “BusinessWorld is for digital natives and is a digitally enabled editorial platform, that connects with audiences using Social Media, Analytics and Cloud, in today’s digital and experientially led media economy. We welcome Mudit who brings along rich experience and innovative perspectives to help BW further leverage its leadership position. ”
A business management graduate from Bangalore University, Swarup is a Competent Communicator in Public Speaking from Toastmasters, USA and an International Diploma holder from University of Cambridge.