Top Story

e4m_logo.png

Home >> Media – Print >> Article

BW Businessworld appoints Aparna Sengupta as Director Advertising

02-August-2016
Font Size   16
Share
BW Businessworld appoints Aparna Sengupta as Director Advertising

BW Businessworld has appointed Aparna Sengupta as Director Advertising and Ravi Khatri as General Manager.

Sengupta comes with a rich experience of over two decades of extensive experience in team building and negotiation. She has worked with diverse groups in achieving business targets and has worked with media houses like The Observer, The Pioneer, Business Standard and Indian Express.

Her last stint was with CMYK Multimedia Pvt. Ltd., where she worked as the Group President and was responsible for steering new goals and developing and implementing new strategy in many areas in addition to sales.

Commenting on Sengupta’s appointment, Sameer Sikka, COO, BW Businessworld Group said, “Aparna brings with her over 2 decades of a very rich Print experience. With her strong domain knowledge and excellent relationship skills, she is the perfect Print Native to lead the transformation and guide and grow BW Businessworld, Its Print assets, Communities and IPR assets to become leaders in the domain that it operates.”

Khatri has over 8 years of experience in marketing and was working with The Pioneer as Deputy General Manager, Marketing prior to his new role.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline