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BW Businessworld appoints Aparna Sengupta as Director Advertising

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BW Businessworld appoints Aparna Sengupta as Director Advertising

BW Businessworld has appointed Aparna Sengupta as Director Advertising and Ravi Khatri as General Manager.

Sengupta comes with a rich experience of over two decades of extensive experience in team building and negotiation. She has worked with diverse groups in achieving business targets and has worked with media houses like The Observer, The Pioneer, Business Standard and Indian Express.

Her last stint was with CMYK Multimedia Pvt. Ltd., where she worked as the Group President and was responsible for steering new goals and developing and implementing new strategy in many areas in addition to sales.

Commenting on Sengupta’s appointment, Sameer Sikka, COO, BW Businessworld Group said, “Aparna brings with her over 2 decades of a very rich Print experience. With her strong domain knowledge and excellent relationship skills, she is the perfect Print Native to lead the transformation and guide and grow BW Businessworld, Its Print assets, Communities and IPR assets to become leaders in the domain that it operates.”

Khatri has over 8 years of experience in marketing and was working with The Pioneer as Deputy General Manager, Marketing prior to his new role.

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