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Businessworld net paid circulation on the rise, according to latest ABC figures

Businessworld net paid circulation on the rise, according to latest ABC figures

Author | Pallavi Goorha | Wednesday, Oct 01,2008 8:42 AM

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Businessworld net paid circulation on the rise, according to latest ABC figures

According to the latest ABC survey (January-June, 2008), the net paid sales of Businessworld have increased to 133,410 copies per issue, making it the undisputed No. 1 business magazine. Over the past two decades, Businessworld has established itself as a magazine that offers in-depth analysis and understanding on key business issues in India and the world.

Commenting on the growth of Businessworld, Pavan Varshnei, President - English Magazines, ABP Group, said, “We are the largest selling business magazine in the country and ABC figures are vouching for it year-on-year. While others claim, we sell. We are the only business weekly in the country, and of course delivering business insights and analysis to our readers much ahead of the others.”

Jehangir Pocha, Editor, Businessworld, commented, “I believe readers are continuing to reward Businessworld when many other magazines are losing readership because it has become the magazine of the next generation of Indian business. Readers appreciate our focus on providing them fresh insights on the tremendous changes and challenges facing Indian businesses, large and small. Rather than telling the story, we go behind it, and analyze and assess key issues with rigor and honesty.”

Earlier this year, the magazine underwent a revamp. A release issued by the magazine stated that Businessworld, as it stood today, was designed to achieve two things – to bring the excitement of business alive and to put business to work for the readers with its three broad sections – in the news, in depth and in vogue.

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