BW|Businessworld one of the leading Business publications in India has appointed Sameer Sikka as Chief Operating Officer BW|Businessworld Group.
His mandate includes leading and growing BW Businessworld Group’s business along with an enhanced focus on digital.
Speaking on his appointment Anurag Batra, Chairman of BW | Businessworld said, " BW Businessworld Group has undergone a digital transformation, as we aligned ourselves with audiences using Social Media, Analytics and Cloud, Sameer Sikka is a perfect digital native to lead this transformation and help BW Businessworld, its Print assets, its community assets, its IPR assets, its flagshipwww.businessworld.in grow to become leaders in the domains it operates. Sameer with his 14 years of digital media experience brings leadership skills to lead this growing enterprise.
Commenting on his new role, Sikka said, "BW Businessworld is media brand which is part of India’s Business, Economic Policy ecosystem and I have been an active follower and reader of the content on BW Businessworld, to lead such a respected brand and to be able to contribute to the next level of growth of such a brand is exciting and www.businessworld.in is at a point where it is growing fast to be relevant to audiences and advertisers. With the marquee Print Magazine, the BW Communities, the event IPRs andwww.businessworld.in, we at BW Businessworld Group are in a unique position to deliver solutions to advertisers with our audiences being multi -platform.”
Sikka leverages a rich media background, in his new role at BW, for the last 14 years he has been in the digital media domain. His last assignment was at Yahoo wherein he was part of the Leadership team and built the Yahoo business in India. Sikka is a top level executive with an entrepreneurial spirit who leads business to growth and market differentiation with a record of generating new sales opportunities and developing lucrative channel partnerships.
A Seasoned Media-Sales Architect, with strong project management sensibility and ability to be engaged, tenacious and passionate about delivering outstanding and creative digital ideas and campaigns, Sikka also has a strong background of gathering market intelligence, mapping geographical knowledge, inspecting the most profitable segments for targeting and reaching out to clients.
An engineering graduate, he is known for his motivational management style with a proven history of building, guiding and retaining high-performance teams to develop and implement strategies for accelerated growth, optimize operations, reduce costs and improve service quality while strengthening the bottom line.
Rakesh Gopal Director Sales & Marketing and Director Platforms and Engagement who has been with the group for over two years will be moving on from the group to pursue his entrepreneurial venture.