BusinessWorld, India’s leading business fortnightly, became the first magazine in India to introduce augmented reality on its pages. Leading mobile image-recognition platform Blippar, that is changing the way people interact with the physical world has brought this novel experience to readers of the magazine in the issue dated November 5, 2014. Blippar, the advertising platform has made the phrase ‘ to blip’ synonymous with augmented reality experiences, trying to make it an everyday behaviour for people. The reader can simply point her phone at the mnemonic on the page and enter any story or interview. Five pages of the issue have been made blippable. Video Interviews of Rajan Anandan and Anant Agarwal have also been made blippable.
Commenting on the new technology, Annurag Batra, Chairman, BusinessWorld said, “BusinessWorld is for digital natives and is a digitally enabled editorial platform, our partnership with blippar is a step in that direction”
The technology is riding the smartphone wave in the country to enter the Indian market. The interactive experience also has enormous potential for brands on the lookout to engage with consumers. In fact, the technology can bring about a change in the way people perceive print on today’s date. It makes print interactive and an essential part of the experience. Blippar ensures that readers get the best immersive mobile content, that includes interacting with videos and graphics.
In the editor’s note, Rajeev Dubey, Editor, BusinessWorld expressed his delight at the concept, ‘I’m delighted to announce that Businessworld is the first magazine in India to introduce augmented reality on its pages through Blippar. Download Blippar, scan any of our blippable pages and go right into an interview or a story of your choice without feeding in the URLs.”
Blippar launched in India only last month and considers India a huge strategic hub for Asia. Within three years of its inception in the global market, it has grown the largest singularly acquired audience of any Augmented Reality platform. It has over 50 million unique and more than 50 million global interactions.