BusinessWeek announces repositioning in global markets

BusinessWeek announces repositioning in global markets

Author | exchange4media News Service | Thursday, Dec 08,2005 9:00 AM

BusinessWeek announces repositioning in global markets

BusinessWeek has announced plans to reposition its approach to global markets. On the anvil are a single global edition and a focus on online and local language editions.

"We have decided to create robust, customised Asian and European editions of our popular BusinessWeek website, while delivering a single global edition of BusinessWeek magazine, instead of providing separate regional versions," said Stephen J Adler, Editor-in-Chief of BusinessWeek. "We are taking this action to harness the growing power of the Web globally to serve readers and advertisers in a more timely, efficient, and targeted way."

"BusinessWeek is dedicated to maintaining a strong international presence and we see a great deal of opportunity for our business." said William P Kupper, Jr, President, BusinessWeek Group. "The enormous growth we have seen in online suggests a great opportunity for BusinessWeek. By aligning our resources more strategically to those areas where we see the greatest demand we can enhance BusinessWeek's growth prospects and expand our international presence in key markets."

BusinessWeek will keep its network of international bureaus to maintain the breadth of its news coverage, but will discontinue the European and Asian editions from December 30.

Moreover, customised online editions for Europe and Asia will be created as well as vertical content areas such as business education, design and innovation and small business. International readers of BusinessWeek Online have nearly doubled in the past year and today represent approximately 25 per cent of BusinessWeek Online's site visitors.

Currently, BusinessWeek publishes in China, Poland, Indonesia, Russia and Turkey. The Arabic edition was launched in October, 2005, while the Bulgarian and Romanian editions are scheduled to launch in the first quarter of 2006.

BusinessWeek, a leading global business media organisation, was founded in 1929 and is published by the McGraw-Hill Companies. BusinessWeek magazine is the market leader with more than 5.6 million readers each week in 140 countries.

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