Top Story


Home >> Media – Print >> Article

BusinessWeek and Outlook in strategic pact for sales, marketing and distribution

Font Size   16
BusinessWeek and Outlook in strategic pact for sales, marketing and distribution

The Outlook Group has entered into a strategic pact with BusinessWeek under which Outlook will look after the sales, marketing and distribution of the international business magazine in India. Even as concerned officials refrained from offering comments on the tie-up, sources close to the development have confirmed the news. The deal will be effective shortly.

The move completes Outlook’s bouquet in a manner of speaking with an international business title added to the other publications from the Group in the domain – Outlook Money and the recently launched Outlook Business.

BusinessWeek boasts of an extensive global network of journalists and quite a few magazine and press awards to boot. It has been a global source of actionable insight for 4.7 million success-minded professionals since 1929. The magazine offers the international business community an in-depth coverage on business developments across the world.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO