In order to cater to the growing demand for niche information, Business Today has launched a monthly magazine called BT More. The magazine will be distributed free of cost every month with the main issue of Business Today in Delhi, Mumbai, Kolkata, Bangalore and Chennai.
From must-have gadgets to smart offices to custom made shoes to rare wines – BT More combines Business Today’s trademarks of in-depth and accurate reporting and explores the business panorama to find out what drives our business leaders to higher energies, what they are buying and what is the fanciest style statement for their money.
“Our new monthly reflects the flipside of business. If Business Today is all about work, BT More is about play; it will pander to every whim and passion of our readers, from gadgets and gizmos to classy clothes and luxury pastimes,” said Sanjoy Narayan, Editor, Business Today.
The first issue of BT More lays stress on gadgets and gizmos, from mobile phones and laptops to home theatres and digital cameras to must-have accessories. The inaugural issue focuses on the digital lifestyle that all of us aspire for.
Commenting on the new launch, Pavan Varshnei, Publishing Director, Business Today, said “BT More will be theme based, with each issue focusing on one important aspect of corporate life that will help our readers increase their style quotient. Our objective is to offer more value to our readers. For advertisers, it will be a great platform to reach Business Today’s discerning audience in the best editorial environment for their premium products and services.”
For the record, Business Today has recently introduced a new cover along with a new section on corporates, markets, and economy apart from a special 13-page personal finance section called BT Money.