Business Standard will soon turn 40 in March. Born as a single-edition newspaper in Calcutta (as it then was) in the year 1975, Business Standard has had an invigorating journey since then. Currently it is published from 12 centres all over India and is one of the publications preferred by serious business news followers in these past 40 years. The Business Standard stable consisting of the English newspaper, the website business-standard.com and Business Standard Hindi (which was launched in 2008 and is published from eight centres), has not only seen an extended reader base in India alone, but also has global footprint with a large number of readers in financial centres like New York and London, Dubai and Singapore.
This year, Business Standard celebrates 40 years of Thought Leadership with a series of initiatives that have been planned around this landmark year, through the year. Editorially, a series of articles have been commissioned, that chronicle the changes that the paper has witnessed, and has contributed to in the world of business and the economy at large.
Business Standard has also released a new brand campaign. Through a series of simple, yet effective TV commercials, it portrays the role played by Business Standard in helping readers achieve their aspirations. These ads will be telecast in a focussed manner to reach a relevant audience. The TVCs will also be up on YouTube. The campaign spans digital and print as well.
Business Standard, by bringing together a galaxy of experts and commentators from around the world, has always attempted a high profile range of opinions and incisive analysis. With some of the most well-known commentators who contribute to the pages of Business Standard going on to take up influential roles in Government –Ashok Lahiri and now possibly Arvind Subramanian as Chief Economic Advisor and Subir Gokarn and Urjit Patel as Deputy Governor, RBI, for instance – thought leadership is not an empty rhetoric. Shankar Acharya and Nitin Desai, two former Chief Economic Advisors to the Government continue to write in the paper.
Add to this are columnists like Parthasarathi Shome, Deepak Lal, Suman Bery, Indira Rajaraman and Abheek Barua among others.