Business Standard has signed a marketing alliance with Desh Pardes Ni AajKaal — a Gujarati evening newspaper. Akila Urankar, President, Business Standard, informed that the Memorandum of Understanding (MoU) has been signed recently.
AajKaal is printed from six centres comprising Rajkot, Jamnagar, Bhavnagar, Porbander, Ahmedabad and Bhuj, and also has a morning edition from Bhuj. It is owned by the Dhanraj group of Rajkot and has a circulation of 1.5 lakh.
An official communiqué quoted, “The marketing alliance will see Business Standard using AajKaal’s distribution network for the Saurashtra and Kutch regions. Business Standard hopes to leverage the strong agent network that AajKaal has built in this belt to grow its circulation.”
Business Standard has also launched an advertising combination with AajKaal. The first stage will see option for statutory notices, results and so on available to advertisers and the next stage will see an expansion to other categories of advertising.
The communiqué further quoted: “Business Standard has a strong regional coverage (Accent West is a dedicated daily section with its focus on news from the western region), coverage of markets and commodities, international news, dedicated sections on infrastructure, companies, and the economy. With increased availability, Business Standard believes it will help readers in this region to make more informed decisions.”