Top Story


Home >> Media – Print >> Article

Business Standard relaunches Indian Management

Font Size   16
Business Standard relaunches Indian Management

The Business Standard Group of Publications has relaunched India’s first management magazine, Indian Management, in partnership with the All India Management Association. Priced at Rs 40 the magazine is being edited by R Jagannathan, a former Editor of Business World and The Financial Express, and founding Executive Editor of Business Today.

Indian Management, which has an existing subscriber base of over 14,000, has been completely revamped to give it contemporary content and top-drawer look.

Indian Management is the journal of the All India Management Association. The title has been assigned to Business Standard with a view to improving the magazine’s content and reach and to launch it on a rapid growth curve.

Business Standard intends to make Indian Management more relevant to practising Indian managers, B-school students, researchers, management consultants, public service administrators and NGOs, among others.

Indian Management is also intended to be more than just a magazine. It proposes to offer itself as an interactive forum for the community of managers so that they can share real-life experiences, reacting and interacting in a larger learning experience.

A typical issue will contain stories with a broad theme and impact (the inaugural cover theme: Managing VRS and exit), case studies in areas of high interest such as marketing, finance and HR; columns by practising CEOs in private and public sector industry, a management intelligence service to give readers a forward view on where the economy is headed, or what policy changes may bring for companies, interviews with management gurus in India and abroad, summaries of the latest business books and book excerpts, news from management institutes and campuses, information on executive development courses, executive moves and career progress, and selected pieces from the best global management literature.

Source: Business Standard


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO