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Business Standard relaunches Indian Management

Business Standard relaunches Indian Management

Author | exchange4media News Service | Tuesday, Apr 23,2002 8:36 AM

Business Standard relaunches Indian Management

The Business Standard Group of Publications has relaunched India’s first management magazine, Indian Management, in partnership with the All India Management Association. Priced at Rs 40 the magazine is being edited by R Jagannathan, a former Editor of Business World and The Financial Express, and founding Executive Editor of Business Today.

Indian Management, which has an existing subscriber base of over 14,000, has been completely revamped to give it contemporary content and top-drawer look.

Indian Management is the journal of the All India Management Association. The title has been assigned to Business Standard with a view to improving the magazine’s content and reach and to launch it on a rapid growth curve.

Business Standard intends to make Indian Management more relevant to practising Indian managers, B-school students, researchers, management consultants, public service administrators and NGOs, among others.

Indian Management is also intended to be more than just a magazine. It proposes to offer itself as an interactive forum for the community of managers so that they can share real-life experiences, reacting and interacting in a larger learning experience.

A typical issue will contain stories with a broad theme and impact (the inaugural cover theme: Managing VRS and exit), case studies in areas of high interest such as marketing, finance and HR; columns by practising CEOs in private and public sector industry, a management intelligence service to give readers a forward view on where the economy is headed, or what policy changes may bring for companies, interviews with management gurus in India and abroad, summaries of the latest business books and book excerpts, news from management institutes and campuses, information on executive development courses, executive moves and career progress, and selected pieces from the best global management literature.

Source: Business Standard
Tags: e4m

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