Business Standard is set to enter Chhattisgarh with its Raipur edition which is launching on August 24, 2011. With a cover price of Rs 3, the latest edition would be the eighth edition of Business Standard Hindi in the country. Bhupesh Bhandari, National Editor, is heading the editorial responsibility for the Raipur edition as well.
The Raipur edition of the newspaper will cover adjacent cities, including Bhilai, Durg, Bilaspur, Jagdalpur, Raigarh, and Korba, among others.
Speaking to exchange4media on the development, Arun Natesh, Head Marketing, Business Standard, said, “Being a national publication, it is our responsibility to be available in potential markets of the country where readers are hungry for business news. We found great demand for business news in their language (Hindi) in Chhattisgarh.”
Chhattisgarh Chief Minister Raman Singh will inaugurate the Raipur edition. It will be followed by a panel discussion titled ‘Business Standard Samriddhi’, which will discuss the development agenda for Chhattisgarh with top bureaucrats and industry representatives in the panel.
The 14-page newspaper will be in colour and black & white format. Ad rates for colour ads are fixed at Rs 120 per square centimeter, while for B&W ads, the rate is Rs 80 per square centimeter.
Meanwhile, to create awareness in the region on the launch, a massive OOH campaign has been launched in the state by the group. Also, local TV operators and print media are being used for the promotion of the new edition.
A press statement issued from the group stated, “Introduction of the Raipur edition will benefit traders, SMEs, businessmen, investors, etc., from Chhattisgarh by keeping them updated about business news from around the country. Through Vyapar Ghosti, a hugely popular interactive page in the paper, it will give readers from Chhattisgarh a platform to have their views heard on a national scale.”
It may be noted here that Business Standard Hindi was launched in February 2008. As of now, it has seven editions in the country, which includes Mumbai, Delhi, Chandigarh, Lucknow, Patna, Kolkata and Bhopal.