Business Standard has announced a ‘Treasure Hunt’ contest for its readers across the country. The contest is open from May 23 and will run till June 12. The contest would demand more reader attention because the questions asked would not be just from news headlines, but more detailed information found only after reading the news.
This contest is a business strategy that would be directly or indirectly affecting the readership value, said sources. This will be a daily feature of the newspaper, which requires the readers to identify in which section the article appears. To participate in the contest, readers need to either register themselves in the newspaper website or send their answers via SMS to 7007.
“This contest aims to communicate the expanded width in coverage. Business Standard is known for its in-depth analysis. We have now fortified that by expanding the range of stories reaching out to the needs of specific interest groups. ‘Treasure Hunt’, as an idea, is to communicate the treasure trove of information that one can find in the paper day in and day out,” said spokesperson from Business Standard.
According to the spokesperson, the contest is part of a series of initiatives to take the paper closer to the consumer. “This is an exercise to continue to connect to the readers, expand our universe, and become friendlier and interactive with the readers,” he added.
The newspaper also has grand prizes to attract the readers to the contest, like a Trip to Goa for two, or Sony DVD Handycam or jewellery worth Rs 50,000. To keep interest alive, there are daily prizes as well, like gift vouchers for jewellery and from Indiaplaza, and music CDs.
The spokesperson added, “The contest is essentially directed at our existing readers, and the medium used will be the broadsheet and our website. We are also using bookstalls to advertise the contest, as also using the digital medium effectively.”