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Business readership skews further; Latest ABC data shows growth only for BT

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Business readership skews further; Latest ABC data shows growth only for BT

Nawal Ahuja

Data released by ABC for July-Dec 2001 has some interesting statistics on the Business readership segment. exchange4media in its Special Year 2001 report IRS 2001 Round 2 reported an arrest in decline of Business genre readership. Business Today had featured as the top business magazine dethroning Business India from the number 1 spot.

Data released recently by ABC confirms the trend. According to the figures, Business Today grew in circulation by around 5% up from 1,10,071 copies in Jan – June 2001 to 1,15,962 in July-Dec 2001.

Other business publications though were not as fortunate. The biggest loser was Business Standard, which lost circulation by over 9% down from 70,163 copies to 63,816 copies. The publication saw a decline of 17% and 13% in Delhi and Mumbai respectively, which are its two largest markets constituting almost 65% of the circulation. The Ahmedabad edition launched by BS last year though bucked the trend as circulation in the city went up by 103% to reach 3735 copies not enough though to cover the fall in other areas.

The leader Economic Times too felt the pinch of the downturn. Circulation fell by 5% on all India basis from 4,53,976 to 4,32,292 copies. Kolkatta, which contributes close to 12% of the total circulation, saw the largest fall of 9% whereas the largest markets Delhi and Mumbai witnessed a fall of 4% each.

Business Line too had a similar story with circulation falling 7.6%. The Business Magazine from the Hathaway stable, Intelligent Investor too saw a decline of 7% from 1,10,071 to 1,15,962 copies.

Financial Express and Business India numbers were not available.


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