Top Story

e4m_logo.png

Home >> Media – Print >> Article

Business publications register growth in IRS 03-04 Round 2

04-October-2004
Font Size   16
Business publications register growth in IRS 03-04 Round 2

The numbers thrown up by the latest IRS bring in good news for most of the business publications. Beating the trend that was seen in general newspapers that recorded a higher Sunday readership, for most financial newspapers, Sunday meant a slide. Apart from this, with the exception of Business Standard, all financial publications have registered growth.

Beginning with the dailies, the scene is dominated by The Economic Times. Clearly a frontrunner with a readership of 10.12 lac in Round 1 of IRS 2003-04, the paper has grown by a substantial 32,000, reaching 10.44 lac. Following close is Financial Express, which has upped from 1.41 lac to 1.57 lac. Though marginal, Hindu Business Line too marks an increase – from 1.05 lac to 1.11 lac. Business Standard – the only business daily to experience a downswing, has dropped to 1.28 lac from the earlier 1.61 lac.

As far as the Sunday issues are concerned, except for FE, which has grown in readership by 23,000 taking the earlier 1.24 lac figure to 1.47 lac, both HBL and ET on Sundays show a fall. ET drops by 28,000 taking the readership to 10.12 lac from the earlier 10.4 lac, still keeping it on the top slot. HBL, on the other hand, drops by 14,000, sliding to 1.41 lac from its 1.55 lac figure.

Amongst business magazines, the weekly Businessworld has registered a growth. The publication has increased to 3.32 lac from 3.04 lac adding readership of 28,000. The other business publications, all of which are fortnightlies, too register an increase. The only exception is Dalal Street Investment Journal, which has recorded a marginal drop – from a readership of 77,000 to 75,000.

The leader in this category, Business Today, registers the highest increase. Sharing more on this, Business Today Editor Sanjoy Narayan expresses, “One of the core strengths of our editorial strategy is the urge to provide more value to our readers. This leadership position is a testimony to our dynamic editorial focus and innovative marketing strategy.” From a readership mark of 7.07 lac, it increases to 7.60 lac, giving an increase of 53,000. Business India, the next strong player, too sees an increase of 46,000, moving to 6.19 lac from 5.73 lac. Outlook Money too keeps the upward trend growing by moving up to 2.48 lac from 2.10 lac.

Undoubtedly, the explosion of television news might have its effects on some fronts of general newspapers but as far as the business dailies are concerned, the loyalty to the news in black-and-white still remains strong.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...