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Business publications register growth in IRS 03-04 Round 2

04-October-2004
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Business publications register growth in IRS 03-04 Round 2

The numbers thrown up by the latest IRS bring in good news for most of the business publications. Beating the trend that was seen in general newspapers that recorded a higher Sunday readership, for most financial newspapers, Sunday meant a slide. Apart from this, with the exception of Business Standard, all financial publications have registered growth.

Beginning with the dailies, the scene is dominated by The Economic Times. Clearly a frontrunner with a readership of 10.12 lac in Round 1 of IRS 2003-04, the paper has grown by a substantial 32,000, reaching 10.44 lac. Following close is Financial Express, which has upped from 1.41 lac to 1.57 lac. Though marginal, Hindu Business Line too marks an increase – from 1.05 lac to 1.11 lac. Business Standard – the only business daily to experience a downswing, has dropped to 1.28 lac from the earlier 1.61 lac.

As far as the Sunday issues are concerned, except for FE, which has grown in readership by 23,000 taking the earlier 1.24 lac figure to 1.47 lac, both HBL and ET on Sundays show a fall. ET drops by 28,000 taking the readership to 10.12 lac from the earlier 10.4 lac, still keeping it on the top slot. HBL, on the other hand, drops by 14,000, sliding to 1.41 lac from its 1.55 lac figure.

Amongst business magazines, the weekly Businessworld has registered a growth. The publication has increased to 3.32 lac from 3.04 lac adding readership of 28,000. The other business publications, all of which are fortnightlies, too register an increase. The only exception is Dalal Street Investment Journal, which has recorded a marginal drop – from a readership of 77,000 to 75,000.

The leader in this category, Business Today, registers the highest increase. Sharing more on this, Business Today Editor Sanjoy Narayan expresses, “One of the core strengths of our editorial strategy is the urge to provide more value to our readers. This leadership position is a testimony to our dynamic editorial focus and innovative marketing strategy.” From a readership mark of 7.07 lac, it increases to 7.60 lac, giving an increase of 53,000. Business India, the next strong player, too sees an increase of 46,000, moving to 6.19 lac from 5.73 lac. Outlook Money too keeps the upward trend growing by moving up to 2.48 lac from 2.10 lac.

Undoubtedly, the explosion of television news might have its effects on some fronts of general newspapers but as far as the business dailies are concerned, the loyalty to the news in black-and-white still remains strong.

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