Dainik Bhaskar has been on a launch overdrive for its pink daily Business Bhaskar. Ten new editions of the business daily were launched across Punjab, Chandigarh and Haryana on July 28. The daily has been launched simultaneously in Amritsar, Ludhiana, Jalandhar, Chandigarh, Amabala, Rohtak, Bhiwandi, Hissar, Karnal and Panipat.
The daily has 12 pages and is priced at Rs 1.50. With these new launches, Business Bhaskar now has 13 editions spanning Madhya Pradesh, Chhattisgarh, Punjab, Haryana and Chandigarh. Business Bhaskar was launched in Bhopal on June 26, 2008, followed by Raipur and Indore. Plans are afoot to launch the paper in the urban sectors where Dainik Bhaskar is already present.
Sanjeev Kotnala, AVP and National Head; Communication, DB Corp Ltd, said, “We believe the need for business information from small entrepreneurs of the local market is equally important as is the national and international news is. There was an understandable need for a dedicated financial daily to provide readers with relevant business news in their language. Hence, Business Bhaskar has been launched to increase the reach of business need and information to the readers.”
“Business Bhaskar is a niche paper, so the marketing and advertising is more through word of mouth. There will be advertising, but to lesser degree,” he added.
Commenting on the content of the paper, Kotnala said, “We did a readership and content research before entering the market to know what is the need and requirement and likes and dislikes of the readers. The content of Business Bhaskar is simple, business and economic news with more of local news. Nation and international news is also carried, but the higher degree of focus is on regional and local news.”