‘Chennai Corporate News’, a new business and management monthly, is all set to sail in the shape of a tabloid, catering to decision makers from December. Published by the Chennai HR Forum, the new magazine is confident of touching a circulation of 10,000 copies in its first six months.
On the new initiative from the forum, Venkat Raj, General Secretary, Chennai HR Forum, said, “The objective of the forum is to strive for elevated management expertise that can synthesise Indian ethos with global standards. In disseminating knowledge, the new magazine will act as a bridge in tune with the objectives of the forum. We will initially concentrate on promoting the magazine aggressively while ensuring that the content is relevant enough for it to be on the desk of every CEO, COO and decision maker in the city.”
The magazine’s reach is expected to go beyond the city through members of the forum, who are spread out across the US, Ahmedabad, Pune, Bangalore, Hyderabad, Delhi and a few other markets.
While the content would initially focus on global best practices, and organisational news, events and developments in Chennai-based companies, this too would evolve, shared Venkat Raj, who will don the mantle of Editor for the new magazine.
Priced at Rs 5 initially, the agenda clearly seems to be to grow among the focused target segment, starting from the initial run of 2,000 copies in December. The revenue model for the publication from the not-for-profit group will clearly be advertising-led.
Hinting that ‘Chennai Corporate News’ might take wing overseas soon, Raj added, “In a way Chennai is the knowledge capital for South East Asia, and we want to reach out to neighbouring countries like Thailand, Singapore and others. We are looking at knowledge exchange forums, and the magazine will play a role too.”
He explained that talks were on with international bodies from the region on the proposed exchanges. The content mix would not stop at HR-related issues, clarified the spokesperson. Shifting from the ‘readymade guide for business services’ model, the new magazine is expected to make for engaging reading, akin to contemporary management journals, even as it carries relevant news developments.