Continuing with our Budget coverage series, this time we take a look at Business Standard’s plans. The business daily has divided its Budget coverage into four parts, spread over four days. The newspaper has been split into six categories to give section wise coverage of the Budget. Business Standard has also planned a six-part special series. Apart from the print domain, a microsite has also been created, which will focus more on Budget announcements and related events. The group will shortly release a pre-Budget Economic Survey.
Commenting on the paper’s plans, Arun Natesh, National Head - Marketing, Business Standard, said, “The Budget issue will be written by our editorial team, led by Dr Sanjaya Baru. It will give a complete review of not just the Budget, but also experts’ views on the Budget and its implications. A special pre-Budget Economic Survey will be carried out in the last week of February 2010. To focus more on the implications of the Budget announcement, a special edition of ‘The Smart Investor’, a 12-page tabloid, will be on the newsstands on March 8, 2010.”
He further said that Business Standard’s Budget coverage series had already begun. The series looks at Budget expectations from various sectors, industry body’s views, industrialists’ views, and so on.
A special section on understanding the fine print of the Budget proposals would be released in the first week of March.
Category wise coverage with special series
To give a comprehensive and in-depth analysis of the Budget, the paper will be divided into six categories. These series include - Budget and the Individual (covering all personal finance issue); Budget and Business (will cover all aspects of corporates, banks, Small and Medium enterprises, unorganised industries, importers and exporters); Budget and the Markets (will tackle issues that will be of interest to domestic financial institutions, FIIs, stock exchanges, brokerages, primary dealers and Mutual Funds); Budget and the Government (will cover the Government’s financial state); Budget and the Economy (will cover broad sectors like agriculture, rural development, health, balance of payments); Budget and the Common Man (will cover how the Government plans to use its resources to meet its agenda for inclusive growth).
In addition to that, six special series have also being launched, which will give the overall prospective of the Union Budget 2010. These series include - Budget in two minutes (a quick summary of Budget initiatives); My Budget (reaction and assessment from the non-business community); Columns and comments (from industry, market players and experts); Special reports on key initiatives in the Budget; A series on the impact of the budget announcement; and a special rating of the Budget (by the BS Jury).
Business Standard is focusing on the digital domain as well. Natesh added, “Business Standard is very active in the digital domain for the Budget coverage, hence it has created a microsite (http://www.business-standard.com/runup10/) for this year’s Budget. The site will capture the various events and post-Budget analysis as well. On the Budget day, it will provide live updates to the readers.”