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Bucking slowdown trends, Mint on track with its growth plans

Bucking slowdown trends, Mint on track with its growth plans

Author | Puneet Bedi Bahri | Monday, Apr 27,2009 7:53 AM

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Bucking slowdown trends, Mint on track with its growth plans

Bucking the slowdown trends and rumours about ‘problems’ between Mint and Wall Street Journal ever since the latter got the Government nod for a facsimile edition, the business paper from the HT Media stable is bullish about growth. On track with its growth plans, Mint is planning to foray into the Kolkata and Chennai markets soon.

A senior official from Mint confirmed the growth plans, but refused to divulge more details on the same.

It may be recalled that Mint had recently entered into a strategic print partnership with CNBC-TV18, wherein they will jointly bring exclusive content on a daily and weekly basis.

Mint, launched in February 2007, is currently available in Delhi, Mumbai, Bangalore, Chandigarh and Pune. With editions launching in Kolkata and Chennai soon, Mint will join the league of business dailies which have been present in the market for decades. And all this, in three years of its launch.

In an earlier report where exchange4media had taken stock of the new print players in the market, Mint’s COO, Sandeep Bhushan, had maintained, “Our 100,000-plus readers in Delhi alone prove the fact that when there is a differentiated product that readers truly need, no market is too tough to enter. We strongly believed that we had what the consumers needed – credible and unbiased editorial, global exposure though our exclusive partnership, analysis rather than jargon, and design that stands out – which made the highest profile readers pick up Mint as their business daily of choice.”

Tags: e4m

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