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BT announces '10 on 10' advantage

29-September-2001
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BT announces '10 on 10' advantage

In a significant move, Business Today is announcing a new cover price of Rs. 10, effective from October, 14 issue. The existing cover is Rs. 20. Seen as a significant marketing initiative to maximize accessibility of the magazine amongst the readership universe, BT is likely to gain circulation and readership.

exchange4media has learnt that this is one of the several initiative planned which includes special issues, events and other innovative marketing programs.

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