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Brunch gets a makeover

Brunch gets a makeover

Author | exchange4media News Service | Tuesday, Feb 28,2012 5:36 PM

Brunch gets a makeover

Brunch, the popular weekly lifestyle and entertainment magazine from Hindustan Times just got refreshed.

Brunch, HT Media Limited (HTML) unveiled the new avatar of Brunch Weekly on February 19. It was indeed celebration time, as it embarked on its 8th anniversary this month.

Poonam Saxena, Editor of Brunch Weekly, commented on the launch, “Brunch has an unmatched reach and a large bank of extremely loyal readers who have enjoyed the magazine over the last 8 years. It was time to give our readers something new, something unexpected and something fresh. Readers will be delighted with what they find on their doorstep every Sunday morning. It is the same magazine we all fell in love with all those years ago, but with an exciting new look and feel and more entertaining and interactive content. Brunch just made Sundays better!”

Rajan Bhalla, Head :Corporate Marketing & Magazines, added, “We decided to give Brunch a makeover for the benefit of our readers. More than 3 million people across the country read Brunch because we give them an exemplary reading experience. Brunch is a Sunday ritual for them; something they eagerly look forward to. We wanted to give our readers a clutter free, sharp, witty, entertaining, and interactive start to their Sundays. All the favorites are still there, we have simply upped the ante on the design and content. The new, arresting masthead and crisp and clear pages give Brunch a contemporary edge. We are certain readers will love Brunch’s new style.”

It may be recalled that Brunch was launched in 2003. It is currently circulated complimentary with HT and select editions of Mint on Sunday and today has a circulation of 13.1 lakh and growing.

The brand promises its readers “The Good Life” week after week with gripping content that covers various lifestyle and entertainment related genres like Fashion, Celebrities, Food, Fitness, Music and Technology. The revamped Brunch will offer a host of new features including weekly contests and feature series, celebrity columns, and stories with web codes that can be scanned for exclusive supplemental content. Brunch has one of the best line-up of celebrity columnists in India with Vir Sanghvi, Rajiv Makhni, Seema Goswami, Shikha Sharma and Sanjoy Narayan being regular contributors and they will continue to write for the magazine in its new avatar.

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