Britannia Industries has decided to focus on seven core brands in the biscuits and bakery category. These include Good Day, Tiger, 50-50, Snax, and the Cream Treat brands.
Britannia’s portfolio of brands also includes Marie, Glucose-D, Pure Magic, Little hearts, Circus, Nice, Milkbikis.
According to industry analysts, the Rs 3,000 crore biscuit market is growing at the rate of 10 per cent per annum. Cream biscuits form under 10 per cent of the total biscuit market in India. Britannia’s marketshare in the cream biscuit category is under 10 per cent.
Overall, Britannia has a market share of 40 per cent, while Parle has a market share of 30 per cent in the biscuits segment.