Top Story


Home >> Media – Print >> Article

Britannia to acquire 49% stake in Snacko Bisc (P) Ltd

Font Size   16
Britannia to acquire 49% stake in Snacko Bisc (P) Ltd

Britannia Industries has decided in principle to acquire 49 per cent stake of Snacko Bisc (P) Limited along with the trademark, ‘Nutrine’ and other trade marks along with the copyrights and designs. The transaction is expected to be completed by the end of 2001. The acquisition price is expected to be in the range of Rs 8-10 crore.

Britannia Industries has also decided to setup a joint venture with the New Zealand Diary Board. Britannia and New Zealand Diary Board will hold 49 per cent each while business associates will hold the balance.

Britannia has acquired Snacko Biscuits to get a major toehold in the southern market. Since Britannia does not have a major presence in the South, Snacko’s distribution network will be utilised to sell Britannia’s products.

During the year 2000-2001, the company had acquired the ‘Kwality’ trade mark and other trademarks owned by Kwality Biscuits along with copy rights and designs in labels and packaging materials for Rs 30 crore. The transaction is expected to be completed in 2001-2002.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

WhatClicks promises to be an unbiased, objective, third-party audit firm that will work with advertisers and agencies alike to help build an effective and integrated digital strategy.

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video