ORG-MARG and Agencyfaqs.com carried out a survey on the best-liked advertising on Indian television. The survey declared Britannia, Surf, Fair & Lovely, Clinic, Bajaj and Titan in their respective categories, as being among the best-liked advertisements for 2001.
In the ‘Foods’ category Britannia takes the cake by emerging as a clear leader brand with 21 per cent among those who expressed an opinion saying that they liked the advertising for the brand. This was followed by Cadbury’s chocolate ad with 18 per cent.
The ‘Soaps and Detergents’ category was dominated by HLL, with Lux leading at 17 per cent, followed by Rin at 16 per cent and Surf at 14 per cent. HLL emerged as the biggest advertiser on TV with the widest basked of products.
In the category of ‘Automotives’. Hyundai Motors’ Santro made a dent by being declared as the single most liked commercial, featuring Shah Rukh Khan. When it came to advertising for a brand, viewers placed Hero Honda and Bajaj in the first place with 21 per cent each.
Titan was declared the best liked ad in the ‘Fashion and Lifestyle’ category with 25 per cent respondents voting in its favour.