BPL firmly perched itself at the top last year with a 20 per cent colour television market share and sold a record one million units, as per the latest report by the Centre for Industrial and Economic Research.
"BPL is the only company to have sold a million CTVs in a calendar year. It has retained its number one position in the CTV market," as per CIER's 'emerging market trends 2000-01' report, which adds that the company sold 5.55 lakh sets in the first six months of 2000 itself.
Onida was the surprise contender for the second position with 12 per cent CTV market share in 2000, pushing down Videocon to the third position with only 11 per cent share, taking all the three brands of Videocon, Sansui and Aiwa, the report said.
As per the report, Aiwa as a standalone brand cornered 8.5 per cent of the CTV market, Samsung was at seven per cent, LG followed at six per cent while Akai was at a mere three per cent market share.
Stating that "the year 2000 has been a landmark year for colour televisions", the report pegged total sales at five million units in the calendar year against 3.6 million in 1998-99. The report also noted emergence of flat screens as the single most important consumer preference in purchasing CTVs and making brand distinctions.
The report noted that the CTV market has consistently shown CAGR of 27 per cent over the last six years "and is expected to maintain the same for another few years".
It said the penetration level has been around 12 per cent, chiefly due to increased rural buying. "Television and audio systems will account for a turnover of Rs 30 billion in the next financial years, up from Rs 18 billion in 1999-2000".