Top Story

e4m_logo.png

Home >> Media – Print >> Article

BPL plans marketing offensive to retain its position

17-September-2001
Font Size   16
Share
BPL plans marketing offensive to retain its position

BPL has chalked out a marketing, distribution and retail strategy for its home appliances business. All future launches in the home appliances market will be through the company’s joint venture company with Sanyo.

Consequently, new models of refrigerators, microwaves, washing machines and other appliances will be launched either under the BPL-Sanyo brandname or only under the Sanyo brandname.

While BPL may manufacture some of the models in the low- and mass-end categories, those in the premium segment will be imported from Sanyo and marketed under its brandname.

Following the entry of foreign majors in the Indian consumer electronics market, BPL’s marketshare has taken a beating in major categories like colour televisions and home appliances like refrigerators and microwaves.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education