Top Story

e4m_logo.png

Home >> Media – Print >> Article

BPL Mobile, ICICI launches co-branded credit card

27-November-2001
Font Size   16
BPL Mobile, ICICI launches co-branded credit card

ICICI Bank and BPL Mobile launched the ICICI Bank-BPL Mobile co-branded credit card in Maharashtra and Goa, Tamil Nadu and Pondicherry and Kerala circles.

The co-branded credit card will be offering BPL Mobile's customer benefits like flexible and convenient payment facility, national roaming facility without additional deposit and mobile phone insurance.

According to the ICICI sources, the co-branded card will also offer features such as accelerated reward points, automatic reward points, automatic debit and waiver of additional deposits for roaming facilities.

For BPL Mobile, it’s the synergy between mobile telephony and credit cards to service the need its customers, especially the businessmen and self-employed professionals.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...