Top Story

e4m_logo.png

Home >> Media – Print >> Article

BPL-Loewe to launch high-end premium digital TV range

07-November-2001
Font Size   16
Share
BPL-Loewe to launch high-end premium digital TV range

BPL Limited and Loewe AG of Germany has announced the launch of the high-end super premium digital television range in India under the BPL-Loewe brand name. Loewe AG is rated among the top five consumer electronic firms in Europe and India is the fourth Asian market the company is making an entry into through a strategic-tie up.

While initially this is more of a marketing alliance between BPL and Loewe, the latter is looking at leveraging the capabilities of BPL in both the manufacturing and integrated 'intelligent' software/platform development front.

The newly launched brand of televisions will be available in a range of six models with screen sizes ranging from 29''to 33'' and comprises TVs with pure flat tubes, super flat tubes and conventional tubes in a choice of 4:3 or widescreen 16:9 format.

Each television is also integrated with 8-bit digital 100 Hz technology, digital noise control and satellite upgrade options among other things. The range is priced between Rs 80,000 and Rs 1.5 lakh with one model (Spheros) being pegged at Rs 14.5 lakh. The products are also modular in design and, therefore, can be upgraded using the expandable cards that will be made available in the market.

According to industry sources, the high-end market (25 inch screen upwards) is currently about 11 per cent of the total market. Of this only about 15 per cent is the super-premium segment.

BPL is targeting sales of 800-1,000 such sets in a calendar year and is targeting Rs 12-15 crore of revenue in the first year which is expected to scale up to Rs 50 crore over the next three to four years.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.