Top Story


Home >> Media – Print >> Article

BPCL launches ‘Pure for sure’ campaign to woo customers

Font Size   16
BPCL launches ‘Pure for sure’ campaign to woo customers

Bharat Petroleum Corporation Ltd. (BPCL) today launched its 'Pure for sure' campaign in eastern India in a bid to win over customers with an assurance on the quality and quantity of fuel and lubricants sold at its outlets. In the first phase, 98 petrol pumps would be covered and several hundred would be added later in phases.

The campaign would address reservations in the minds of customers about the quality and quantity of fuel sold by dealers by providing self check devices and other value-added facilities at select pumps.

The 'Pure for sure' campaign would be developed as a brand to identify the selected outlets and prominent displays would be used to get cars to turn in.

The company will invest in tamper proof tankers and dispensing devices, besides conducting regular checks at outlets, indicated company officials.

In a parallel development, the Oil Industry Safety Directorate (OISD) and BPCL have organised a workshop to train public sector oil company managers in improved safety measures and preventive practices to avert accidents.


Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India