Top Story

e4m_logo.png

Home >> Media – Print >> Article

BPCL launches ‘Pure for sure’ campaign to woo customers

24-August-2001
Font Size   16
Share
BPCL launches ‘Pure for sure’ campaign to woo customers

Bharat Petroleum Corporation Ltd. (BPCL) today launched its 'Pure for sure' campaign in eastern India in a bid to win over customers with an assurance on the quality and quantity of fuel and lubricants sold at its outlets. In the first phase, 98 petrol pumps would be covered and several hundred would be added later in phases.

The campaign would address reservations in the minds of customers about the quality and quantity of fuel sold by dealers by providing self check devices and other value-added facilities at select pumps.

The 'Pure for sure' campaign would be developed as a brand to identify the selected outlets and prominent displays would be used to get cars to turn in.

The company will invest in tamper proof tankers and dispensing devices, besides conducting regular checks at outlets, indicated company officials.

In a parallel development, the Oil Industry Safety Directorate (OISD) and BPCL have organised a workshop to train public sector oil company managers in improved safety measures and preventive practices to avert accidents.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean