Author | exchange4media News Service | Monday, Jan 16,2006 7:49 AM
The biscuits category witnessed a substantial increase in print advertising in 2005. The largest spender among biscuit brands was Priya Gold Biscuits. Interestingly, only 8 per cent of the overall print ad spend went to children’s publications.
RetainersJobs form Talk Media, News Today & Maalai Sudar
Editor, Hindi ServiceBBC World Service India Pvt Ltd