Author | exchange4media News Service | Monday, Jan 16,2006 7:49 AM
The biscuits category witnessed a substantial increase in print advertising in 2005. The largest spender among biscuit brands was Priya Gold Biscuits. Interestingly, only 8 per cent of the overall print ad spend went to children’s publications.
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Media Sales Manager / Asst. Manager Media SalesDiamond Magazines P Ltd.