Top Story

e4m_logo.png

Home >> Media – Print >> Article

Big B to endorse Sonata car from Hyundai Motors

28-June-2001
Font Size   16
Big B to endorse Sonata car from Hyundai Motors

Hyundai Motors has signed a deal with superstar Amitabh Bachchan to endorse the company's new luxury car, Sonata. Bachchan will be driving the Sonata to the premiere shows of the film, Aks. Bachchan will launch the car in various cities of the country, but initially in Delhi, Kolkata and Ahmedabad. Some other cities, especially in the South, have also been identified.

For the Sonata launch, the company roped in advertising agency SSC & B Lintas, which has modelled the campaign around the tag line "Rediscover Luxury." Hyundai is virtually the only company using film stars to endorse their cars. Maruti had undertaken a small project with Hritik Roshan, in which the company donated a car to the star at a concert, which in turn was auctioned by the star for the Gujarat earthquake victims.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.