Top Story

e4m_logo.png

Home >> Media – Print >> Article

Bhaskar Group to launch Hindi business daily; Yatish Rajawat appointed Editor

01-May-2008
Font Size   16
Share
Bhaskar Group to launch Hindi business daily; Yatish Rajawat appointed Editor

Bhaskar Group is all set to launch its Hindi business daily with Yatish Rajawat, formerly of Businessworld, as Editor. Rajiv Jaitly, President, Ad Sales, Dainik Bhaskar, has confirmed that the Group is in the process of launching a Hindi business daily, but refused to divulge further details. According to industry sources, the paper would be launched soon with an initial print run of 2 lakh copies.

With Business Standard and Economic Times already having launched their Hindi business dailies, and the Jagran-TV18 venture ready to launch its Hindi business daily soon, the market is sure to see some interesting competition.

On the thought process behind launching the paper, a highly placed source in the industry said that the Bhaskar Group had always launched various products to address the latent needs of its readers. It is with this line of thinking that the group has embarked on launching a Hindi business daily in the market. In the recent past, the Group has launched publications like ‘She’, ‘Bal Bhaskar’, ‘Young Bhaskar’, ‘Lakshya’, and ‘Women Bhaskar’.

Prior to this appointment, Yatish Rajawat was with Businessworld, where he was heading the Delhi bureau. He has also worked with Economic Times for 8-9 years, based in Mumbai, and Hindu Business Line, where he had worked for five years.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...