Bhaskar Group is all set to launch its Hindi business daily with Yatish Rajawat, formerly of Businessworld, as Editor. Rajiv Jaitly, President, Ad Sales, Dainik Bhaskar, has confirmed that the Group is in the process of launching a Hindi business daily, but refused to divulge further details. According to industry sources, the paper would be launched soon with an initial print run of 2 lakh copies.
With Business Standard and Economic Times already having launched their Hindi business dailies, and the Jagran-TV18 venture ready to launch its Hindi business daily soon, the market is sure to see some interesting competition.
On the thought process behind launching the paper, a highly placed source in the industry said that the Bhaskar Group had always launched various products to address the latent needs of its readers. It is with this line of thinking that the group has embarked on launching a Hindi business daily in the market. In the recent past, the Group has launched publications like ‘She’, ‘Bal Bhaskar’, ‘Young Bhaskar’, ‘Lakshya’, and ‘Women Bhaskar’.
Prior to this appointment, Yatish Rajawat was with Businessworld, where he was heading the Delhi bureau. He has also worked with Economic Times for 8-9 years, based in Mumbai, and Hindu Business Line, where he had worked for five years.