Top Story


Home >> Media – Print >> Article

Bhaskar Group to launch career magazine ‘Lakshya’ for students and professionals

Font Size   16
Bhaskar Group to launch career magazine ‘Lakshya’ for students and professionals

The Bhaskar Group will soon launch ‘Lakshya’, which would be India’s first career magazine. ‘Lakshya’ will cater to students as well as professionals, and will focus on giving valuable guidance to students and young professionals on how to build their careers.

The magazine will feature important career-oriented tips, experts’ view from the world of education and corporates, a knowledge bank, and information on websites and study material required by students from different backgrounds. The magazine will be priced at Rs 10 and would be available all over India.

Bharat Kapadia, Executive Director, Bhaskar Group, said, “Lakshya magazine is unique since it offers professional career grooming guidance at every stage of one’s career. Unlike some other career magazines that focus only on entrance exams and entry level job opportunities, ‘Lakshya’ will provide regular insights into various career options.”

Yashwant Vyas, Editor, ‘Lakshya’, said, “This is an endeavour to bring to our readers an informative magazine. ‘Lakshya’ will not only give guidance to its readers, but will also show ways to achieve goals. It would cater to young students and professionals whose primary concern remains about building a strong foundation from where they can make a strong career.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi