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Bhaskar Group invests Rs 315 cr in printing infrastructure

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Bhaskar Group invests Rs 315 cr in printing infrastructure

Bhaskar Group has invested Rs 315 crore into upgrading of printing infrastructure and machinery. As part of this, the state-of-the-art KBA machine, manufactured by Germany’s Koenig & Bauer AG, capable of printing double width, has already been installed at Dainik Bhaskar Jaipur. It will also be installed at Divya Bhaskar Ahmedabad soon.

This machinery provides for fine quality printing at a much higher speed. Bhaskar Group claims to be the only language newspaper to have installed these sophisticated precision printing machines.

Girish Agarwal, Director, Bhaskar Group, said, “Investing in infrastructure and technology has been an integral part of Bhaskar Group’s business philosophy, and a reflection of the importance it places on reader and advertiser delight when they interact with the newspaper.”

Speaking on this development, RD Bhatnagar, Chief Technology Officer, Bhaskar Group, said, “Bhaskar Group has always been at the leading edge of technology, be it when it linked all its editions through a network, or implementing a group-wide editorial management system, computer to print (CTP) technology, all pages colour, or even getting the printing process ISO certified.”

The KBA machine is a double width machine, capable of printing 32 columns in one go and hence, can print even a double width gatefold. These sophisticated machines allow printing and packaging of programmed number of copies, delivering them in precisely counted neatly packed newspaper sets for immediate dispatch, in turn negating the need for manual counting and packing.

This saving of manual time and the KBA machine’s capability of printing 85,000 copies per hour (which is almost 60 per cent more than the regular machines) allow for late closer of edit content, resulting in readers getting the latest news.

Most of the population continues to refer to their newspaper as the main source of news and analysis in the morning. These machines enlarge the window of news available. In layman’s terms, what this machine does bring ‘Event to print’ on newspaper down from nearly an hour to just 11 minutes.

The KBA machines also allow for far more enhanced printing quality. The high speed printing along with capability to pre-insert supplement decreases the need of manual work at the distribution points and saves time. In addition, these compact machines with built in expansion capabilities for future needs, require 80 per cent less floor area, have a 10 per cent improvement on waste control, and use 58 per cent less energy.

In addition to these KBA machines, other printing machines from reputed manufacturers are also in the process of being installed at Bhopal, Gwalior, Ujjain, Indore, Raipur and other big centers. The upgradation and introduction of new machines is expected to allow the Bhaskar Group to have a strong competitive edge in terms of more pages of content, late closure of news, better printing quality and further strengthen high reader loyalty.


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