After a stint of 32 years, Dr Bhaskar Das, who had joined Times Group as a trainee in its Kolkata office in 1980 and over the years rose up the ranks to take charge of its revenue division (Response), has bid adieu to BCCL (Bennett, Coleman and Company Ltd). The internal announcement was made by BCCL’s CEO – Publishing Ravi Dhariwal last week.
Even as Das is said to be retiring from BCCL, industry sources inform that Das is set to take on a new project soon.
Official confirmation was not available at the time of filing the report but it is understood that Dr Das is headed to the Zee Group as a group resource. As is known, Zee Group has interests in the television business through Zee Entertainment Enterprises and Zee News. The Group also owns and operates English daily DNA.
Sources further informed that Das’ involvement would be at a group level for the news and the print business.
Das’ stint at BCCL provided him a holistic management exposure including almost decades in line function roles and profit-centre, and for nine years in brand management.
It was in 2005 that Das took over the complete charge of the gigantic revenue function of the Times Group when he was named Executive President of BCCL. He was named President in April 2011.
After a year as a management trainee in 1980, Das was appointed Head of the Advertising and Sales Department in Gujarat. A couple of years later he took over as Sales Head of the Eastern Region and subsequently became the Profit Centre Head for East. In 1990, Das was appointed the Profit Centre Head of Gujarat and took over as Director of the Western Zone of Response (Ad sales) in 1995.
In his stint at the company, Das was also the brand custodian of The Economic Times, where he was involved in its overall management including content, pricing, promotion and distribution. Apart from being integrally involved in the broad strategic direction of the company, he was also a board member of ZOOM Entertainment Network, Times Guaranty, Optimal Media Solutions, World Wide Media (a BCCL – BBC joint venture company marketing the Group’s magazines) and Vijayanad Printers (a recent acquisition of BCCL).