Top Story

e4m_logo.png

Home >> Media – Print >> Article

Beverages advertising in print dips 5 pc during Jan-May ’10: AdEx Analysis

28-June-2010
Font Size   16
Beverages advertising in print dips 5 pc during Jan-May ’10: AdEx Analysis

Beverages advertising in print decreased by 5 per cent during January-May ’10, as compared to January-May ’09. Aerated soft drink and non aerated soft drink were the top two categories, accounting for 67 per cent share of the beverages sector advertising in print during this period. PepsiCo was the top advertiser. More

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

V-Guard Industries, a household name for consumer electrical appliances in India, has revamped its logo in order to reflect the strength gained by the brand over the years. The company has also unveil...

The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video

Gopalan currently leads the Indonesia operations of P&G, and will be taking over from April 1st, 2018 as Al Rajwani is set to retire after 37 years with the company.