Top Story

e4m_logo.png

Home >> Media – Print >> Article

Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

02-June-2008
Font Size   16
Share
Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

Print ad volumes of the beverage industry fell by 16 per cent during 2007 as compared to 2006. Tea category led in print advertising during 2007, with Brooke Bond Lipton India Ltd topping the advertisers’ list. Among the new beverage launches, Minute Maid Pulpy Orange was No. 1 brand.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO