Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

Author | exchange4media News Service | Monday, Jun 02,2008 9:07 AM

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Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

Print ad volumes of the beverage industry fell by 16 per cent during 2007 as compared to 2006. Tea category led in print advertising during 2007, with Brooke Bond Lipton India Ltd topping the advertisers’ list. Among the new beverage launches, Minute Maid Pulpy Orange was No. 1 brand.

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