Top Story

e4m_logo.png

Home >> Media – Print >> Article

Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

02-June-2008
Font Size   16
Share
Beverage ads in print dipped by 16 pc in 2007: AdEx Analysis

Print ad volumes of the beverage industry fell by 16 per cent during 2007 as compared to 2006. Tea category led in print advertising during 2007, with Brooke Bond Lipton India Ltd topping the advertisers’ list. Among the new beverage launches, Minute Maid Pulpy Orange was No. 1 brand.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education