Top Story


Home >> Media – Print >> Article

Better Photography now in Hindi too

Font Size   16
Better Photography now in Hindi too

‘Better Photography’ has announced the launch of its Hindi edition. Targeted at the Hindi speaking markets, the magazine is the first nationally circulated Hindi photography magazine in India.

The magazine was unveiled by Pablo Bartholomew, well-known photojournalist and two-time World Press Photo winner; Debatosh Sengupta, Director, Photo Division, Ministry of Information and Broadcasting; Bandeep Singh, Photo Editor, Fortune India magazine; Neeraj Priyadarshi, Photo Editor, The Indian Express; Dr Alok Bharadwaj, Senior Vice President, Canon India; Dr Alka Pandey, Consultant, Curator, Art Advisor, India Habitat Center; Gurjender Singh Virdi, Executive Editor, Better Photography; K Madhavan Pillai, Editor, Better Photography; and Sandeep Khosla, CEO - Publishing, Infomedia18 Ltd.

Speaking on the occasion, Sandeep Khosla, CEO - Publishing, Infomedia18 Ltd, which publishes ‘Better Photography’, said, “The decision to launch the Hindi magazine has been based both on a constant feedback from across North India. ‘Better Photography’ Hindi will be priced at Rs 60 and will reach out to a huge market, especially in the northern and central belts of the country. The reader profile will be similar in both English and Hindi versions, except for the fact that people are more comfortable with Hindi as a language in large parts of the country. The content will not just be a translation of our English edition. It will have unique content and will focus on techniques, buying advice and tests, tips & tricks, interviews from all over the world and the very latest news.”

Elaborating on the promotional plans of the magazine, Khosla added, “The group has plans to promote the new magazine across Network18 medium, including television channels (IBN7, CNBC Awaaz, CNBC-TV18, CNN-IBN, Lokmat, Colors, MTV, History TV18), websites (Web18), magazines (Infomedia18) and also other Hindi newspapers, outdoors, radio and point-of-purchase promotions in major Hindi speaking cities such as Lucknow, Jammu, Chandigarh, Kanpur, and Delhi, among others.”

Starting from the December 2011 issue, ‘Better Photography’ Hindi will be available in the beginning of every month on the newsstands. As a special introductory offer, the December, January and February issues will also carry separate Hindi Pocket Guides on people photography, wedding photography and nature photography.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO