‘Better Photography’ has announced the launch of its Hindi edition. Targeted at the Hindi speaking markets, the magazine is the first nationally circulated Hindi photography magazine in India.
The magazine was unveiled by Pablo Bartholomew, well-known photojournalist and two‐time World Press Photo winner; Debatosh Sengupta, Director, Photo Division, Ministry of Information and Broadcasting; Bandeep Singh, Photo Editor, Fortune India magazine; Neeraj Priyadarshi, Photo Editor, The Indian Express; Dr Alok Bharadwaj, Senior Vice President, Canon India; Dr Alka Pandey, Consultant, Curator, Art Advisor, India Habitat Center; Gurjender Singh Virdi, Executive Editor, Better Photography; K Madhavan Pillai, Editor, Better Photography; and Sandeep Khosla, CEO - Publishing, Infomedia18 Ltd.
Speaking on the occasion, Sandeep Khosla, CEO - Publishing, Infomedia18 Ltd, which publishes ‘Better Photography’, said, “The decision to launch the Hindi magazine has been based both on a constant feedback from across North India. ‘Better Photography’ Hindi will be priced at Rs 60 and will reach out to a huge market, especially in the northern and central belts of the country. The reader profile will be similar in both English and Hindi versions, except for the fact that people are more comfortable with Hindi as a language in large parts of the country. The content will not just be a translation of our English edition. It will have unique content and will focus on techniques, buying advice and tests, tips & tricks, interviews from all over the world and the very latest news.”
Elaborating on the promotional plans of the magazine, Khosla added, “The group has plans to promote the new magazine across Network18 medium, including television channels (IBN7, CNBC Awaaz, CNBC-TV18, CNN-IBN, Lokmat, Colors, MTV, History TV18), websites (Web18), magazines (Infomedia18) and also other Hindi newspapers, outdoors, radio and point‐of‐purchase promotions in major Hindi speaking cities such as Lucknow, Jammu, Chandigarh, Kanpur, and Delhi, among others.”
Starting from the December 2011 issue, ‘Better Photography’ Hindi will be available in the beginning of every month on the newsstands. As a special introductory offer, the December, January and February issues will also carry separate Hindi Pocket Guides on people photography, wedding photography and nature photography.