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Bertelsmann firms base in India with corporate center

06-February-2012
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Bertelsmann firms base in India with corporate center

Further strengthening its presence in the country, Bertelsmann has launched its Corporate Centre in India. This is the global media giant’s fourth such Centre in the world after Germany (HQ), New York and China.

Bertelsmann has been present in India for some years now through its four divisions – RTL Group, Fremantle Media, and magazine publisher Gruner+Jahr. All four divisions are set to expand their operations in the country more significantly.

Speaking to exchange4media, Pankaj Makkar, Managing Director, Bertelsmann India, said, “There are many reasons for choosing India to set up the corporate centre, most importantly, because the market offers us very exciting opportunities and is expected to grow at 7-9 per cent annually in the next five years.”

He further said, “The sectors that we are targeting have a brighter outlook – be it media, content or education. These sectors offer a young and more spending population. For Bertelsmann, India is an important local destination.” The company is in the process to swell the ranks with more local hires.

Reiterating India’s importance to the company, Thomas Rabe, Chairman and CEO, Bertelsmann, said, “India is an important market for our national growth as the demographic development of the country is attractive and there are a lot of sections where we can work. Digital media is the best option for this.”

He added, “There are three main reasons for open a corporate center in India – India has a central role in our worldwide growth strategy; we are taking a long term view on India, based on a strong commitment by our senior management; and we will rely on the expertise and experience of a local management team.”

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