Top Story

e4m_logo.png

Home >> Media – Print >> Article

Bertelsmann firms base in India with corporate center

06-February-2012
Font Size   16
Share
Bertelsmann firms base in India with corporate center

Further strengthening its presence in the country, Bertelsmann has launched its Corporate Centre in India. This is the global media giant’s fourth such Centre in the world after Germany (HQ), New York and China.

Bertelsmann has been present in India for some years now through its four divisions – RTL Group, Fremantle Media, and magazine publisher Gruner+Jahr. All four divisions are set to expand their operations in the country more significantly.

Speaking to exchange4media, Pankaj Makkar, Managing Director, Bertelsmann India, said, “There are many reasons for choosing India to set up the corporate centre, most importantly, because the market offers us very exciting opportunities and is expected to grow at 7-9 per cent annually in the next five years.”

He further said, “The sectors that we are targeting have a brighter outlook – be it media, content or education. These sectors offer a young and more spending population. For Bertelsmann, India is an important local destination.” The company is in the process to swell the ranks with more local hires.

Reiterating India’s importance to the company, Thomas Rabe, Chairman and CEO, Bertelsmann, said, “India is an important market for our national growth as the demographic development of the country is attractive and there are a lot of sections where we can work. Digital media is the best option for this.”

He added, “There are three main reasons for open a corporate center in India – India has a central role in our worldwide growth strategy; we are taking a long term view on India, based on a strong commitment by our senior management; and we will rely on the expertise and experience of a local management team.”

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...