United Colors of Benetton is planning to launch a bi-monthly magazine in India called Colors. The magazine is published in eight languages and has been in circulation in over 60 countries for the last 10 years.
According to sources the launch of Colors in India is still on the drawing board. The magazine already has a subscription base in India, which mostly consists of art lovers and fashion designers. The company hopes that the number of subscribers will increase once it is launched in India. The magazine will be available at all exclusive Benetton stores and also on a subscription basis.
The magazine will talk about the company's conscience. According to company sources, United Colors of Benetton wants to be portrayed as a `socially aware corporate'. In sync with this philosophy the international print ad campaigns talk about human interest issues such as AIDS campaigns, stills from the Israel-Palestine war and so on.
Source: Business Line